It was quite a shock when in 1636 Dutch explorers returned from Australia with tales of black swans. Like some risks identified today, the discovery of the variant bird was met with hostile skepticism. Slowly explorers, naturalists, and scientists corroborated the strange tales and Cygnus atratus was added to the ornothogical lists.
Black Swan Events are those unexpected, low probability, high impact events so often debated in risk management. The phrase Black Swan Event to describe an epistemic event was largely popularized by Nassim Nicholas Taleb's 2007 New York Times bestseller The Black Swan: The Impact of the Highly Improbable. Mr. Taleb summarizes the distinguishing characteristics of Black Swan Events as "... rarity, extreme impact, and retrospective predictability." The phrase refers to the old European belief that all swans are white.
What better symbol, then, for a company that specializes in detecting the signals of uncertain events; a company dedicated to leading its clients to the recognition of these risks and to structuring their response mechanisms?
Cygnal Consulting’s Swan logo is composed of the double C formed from Cygnal Consulting. “Cygnal” is derived from "Cygnet", the term for infant swan, and "Signal", the term used for the metrics involved in identifying risks. It embodies the talent of identifying and treating risks in their nascent stages…when they are best managed.
Cygnet + Signal = Cygnal Consulting.